An innovative product concept aimed at European consumers aged 65 and older.

Client: Norwegian ice cream brand and market leader HENNIG-OLSEN.

A trademark and packaging of ice cream has been developed for the target group of elderly people who lead an active lifestyle with health benefits. After 65 years, there are even more advantages in life. 65 years is not a reason to stop, it is the joy of every day lived. A unique ice cream recipe has been created, which uses only natural ingredients, extracts of fruits and herbs. Low fat and lactose content. Enrichment with vitamins and minerals. For some types of products, it is supposed to use eco-friendly vegetable and cereal waffle cones. The design in calm pastel tones fits perfectly into the table setting and evokes positive emotions