Packaging does not have to be liked by everyone (including the Customer), it should be focused only on a specific target audience and fulfill its main task – to sell goods.

If this does not happen, it means that something is wrong here: the design needs to be analyzed, weaknesses found and upgraded.

Competent design combined with a well-thought-out product promotion strategy ALWAYS increases sales.

And if the advertising budget is limited, then the packaging design is the only point of contact with the buyer!

The question arises: is it worth risking your product and the reputation of the product by creating a design hastily and slapdash?

Packaging design is a powerful sales tool and a key element of communication with the consumer.

Invest in design or not, increase sales or not – it’s up to you.