What techniques do premium brands use to make their products stand out?

•For example, they decorate the packaging with an elegant ribbon of the company color
•It’s a perfect case when a brand symbol or an indication of the year of foundation is placed on the ribbon
•You can supplement the ribbon with a branded label with a logo to enhance the effect (special finishing is welcome here — varnish, congreve, embossing, etc.).

Similar techniques are often used in the design of confectionery packaging.

NB: the premium segment product is always made of high-quality materials, because the appearance of the packaging is one of the most important drivers to buy.