LIKED BY EVERYONE?
Packaging does not have to be liked by everyone (incl...
A LOT OR A LITTLE?
Should we believe those who say that your price for services is too high?
THE CHOICE OF THE CONSERVATIVE BUYER
All of us are customers and all of us are different.
Rational facto...
SUSTAINABILITY
SUSTAINABILITY — the word that has been on everyone’s lips for several years now, especially in Europe. At EPDA o...
THE SMALLER, THE MORE NOTICEABLE
Mini-packaging design: what to consider?
☝️ There is not enough spa...
YOU’VE GOT A FEW SECONDS!
A few seconds will be enough for the buyer to evaluate your brand!
...
WHO IS YOUR PRODUCT FOR?
Research shows that the majority of buyers in Russia are still traditionalists. What does it mean?
IT’S TIME TO REMOVE THE EXCESS!
The shelves of Russian supermarkets are a separate world and very often you can see an overabundance of informati...
ANCHOR OBJECT
An anchor in packaging design is an object of attention.It’s the most important thing here!