An anchor in packaging design is an object of attention.
It’s the most important thing here!
•The anchor is noticed immediately
• The anchor catches the eye
To help the consumer form the right opinion about the product and create an incentive to buy.
How does it work?
-Quickly attracts the attention of the buyer
-Dramatically increases brand awareness
-Clearly highlights the product on the shelf
-Creates balance in the composition
– Puts the right accents
What can be an anchor?
•The product itself ☝️Crucial!
There should always be free space around the anchor object.