All of us are customers and all of us are different.
Rational factors of product selection have a greater influence on the conservative buyer. What is it about?
• About badges, pictograms and special stamps on the packaging facings.
These are the so-called rational messages and it’s them that increase the level of confidence in the product among a certain target audience.
When creating a design, it is always necessary to take into account the characteristics of your target consumer.
That is crucial!