A few seconds will be enough for the buyer to evaluate your brand!
•But will they choose you? 😉
• In most cases, the key factor of choice is color:
85% of supermarket shoppers cite color as the main reason for buying a certain product. It is the corporate color that increases brand awareness by 80%. Color is a signal to identify your brand.
•Example: Coca Cola and Pepsi are identical products. But only when the drink is packaged, consumers automatically recall the brand. This wasy subconsciously, a trademark becomes a personal preference. Influential brands have a reason to maintain a single recognizable corporate color on all marketing materials from the logo and packaging to outdoor advertising and digital. It works! It is essential to create a single-color standard for your brand and follow it meticulously.