We ordered a project to develop a logo and corporate identity for an informal association of IT specialists: SmartClub. The main task of SmartClub is to create a community, an environment for the digital transformation of companies. The complexity of the task was the need to develop a solution that, while maintaining style recognition, could suit both the aesthetics of young IT professionals (be playful, dynamic, flexible) and a more conservative target audience – for example, IT industry officials. Thank you for the brilliant performance of the task. We have been offered three completely finished, suitable for the terms of reference options. It was valuable that each concept had a deep meaning, an idea, a philosophy. High awareness, a sense of harmony and style, informal, creative attitude to the task, clarity in meeting deadlines. Thank you for the great work!