2 SECONDS — that’s exactly how much time the packaging in the supermarket has to win the attention of the buyer before they switch to something else…
•All visual images must be absorbed instantly.
•If the design is overloaded with details and difficult to perceive, the buyer refocuses on competing products.
✅ Conclusion: the most simple and concise packaging facings significantly increases the chances of the product being selected and ending up in the basket.