Each of us has certain stereotypes associated with ideas about a quality product:
“The best pasta is from Italy”,
“The best jamon is from Spain”,
“The best dumplings are from Siberia”, etc.
We see a direct connection with the place of origin of the wow-product, which means we take this into account in the packaging design and develop a cultural pattern*
How do we do that?
☝️ We place ornamental design, emotional thesis statements or visual symbols inherent in a particular culture.
-attracting the target consumer
-increasing the perceived quality of the product
* A cultural pattern is a set of individual design elements related to a particular traditional culture, which is perceived by the consumer as corresponding to high quality. Take action! 😉