Provocative packaging design is the fastest way to attract attention.Что в нём должно быть?

A challenge, emotions and a kind of pattern break. Combined with humor, this can be a success.

But is it necessary to make such a design?

Everything is very individual.

Someone is attracted to such a design, but for someone this method is absolutely unacceptable. Here it is important not to cross the line and not to harm the brand’s reputation.

☝️ The most important thing is to clearly determine whether the idea is suitable for your target audience.

If they are young people, there are more chances for a wow-effect.

With a conservative audience, it is better to be careful and not to alienate a potential consumer.

Design should always make sense and not be created just for the sake of provocation.

And how do you feel about provocative design?