Limited edition packaging is often timed to the holiday and has a special design.
The Limited Edition is one of the most popular brand development tools.
The task is to attract the attention of loyal consumers to the product with the help of a significant event.
The very word “limited” is already increasing demand: for a reason, leading brands produce limited series.
Of course, this requires financial investments and energy costs from manufacturers: and many doubt whether the game is worth the candle.
Spoiler: definitely yes!
Limited Edition lets you:
•expand the audience at the expense of people who received products as a gift
•increase interest in the brand
•conduct a study of the buyer’s reaction
And as a result
☝ get more profit
Often a successful idea, embodied in a limited edition, leads to a new direction of business development.
And what is your attitude to the Limited Edition?
Exciting? 😉