When creating a packaging design, it is important to think one step ahead and immediately adapt the product to the conditions of display on the shelf
Leading brands know this and actively apply it in practice
•Create 2 facings on one package: vertical and horizontal
•This is the only way the packaging will work, regardless of how it was placed in the store
☝this solution is especially effective in the most highly competitive categories (for example, tea or sweets)
Is your product good from all sides?