Simple but thoughtful changes in the packaging design are a manifestation of concern for the consumer.

The case:

— shampoo and conditioner are most often sold in identical bottles.

Easy to confuse!

The solution:

— we do not change the design, but add tactile markings to existing and well—known bottles: it is not visible, but it is easy to feel – for example, vertical convex stripes on a shampoo bottle and protruding dots on a bottle with conditioner

This does not affect the visual codes of the packaging, does not change the design, but significantly improves the identification of the product. This system has already been used in the USA and Europe since 2021.